HTML is a markup language that forms the basis of most webpages.
It is arguably one of the most fundamental parts of technical SEO.
Using HTML elements, SEO professionals are able to communicate information about the page to users and search bots.
This can help to clarify the importance, nature, and order of content on a page, as well as its relationship to other webpages.
The Difference Between Tags & Attributes
To understand the difference between tags and attributes we need to make sure we’ve got our terminology right.
Many people will use the phrase “tag” and “attribute” interchangeably, but let’s be precise.