That’s what I’ve been thinking as I’ve been reading today’s news. We’ve covered quite a few stories around how ads and search providers keep moving to more automated solutions — and we’ve covered your varied reactions to it.
Bing openly says that they let the machines handle quite a bit of search, while Google is less open about how they use machine learning with their algorithms. Meanwhile, on the paid side, automation has taken over what a lot of PPC experts used to control manually.
