Google has launched a range of new advertising tools that aim to help advertisers gain more insights into their ads.
As searches for “online shopping” and “delivery” jumped 140% in 2020 in light of the COVID pandemic, Google has been busy extending its tools for that can shed light on developing trends.
The new insights tools help advertisers see contextual and automated insights.
A second option is an opt-in feature that lets marketers add campaign and performance recommendations. Every time, the Google algorithm spots an opportunity to improve a campaign, a marketer can implement these recommendations.
