Mobile advertisers are expected to spend more on content campaigns with 70% admitting that context has become more important than ever before.
While personalised targeting remains an important focus for many marketers, were those consumers are has gained significant attention over the last year.
That’s according to a survey by Advertiser Perceptions which found that over half of advertisers also plan to spend more ad dollars on gaming campaigns (53%) and kids’ programming (51%).
Compare that to December 2019 when just 36% said they would invest in gaming and 15% planned to spend on kids’ programming.
