The world of search and paid ads has never been busier.
It’s a hotly contested space where marketers need to do everything they can to inspire customers to choose their ad.
Consumers value their privacy more than ever before, but they have also grown accustomed to ads that are hyper-relevant to them.
Nurturing first-party customer data acquisition is of increasing urgency. But this can only happen if customers click on your ad in the first place.
The more personalized and relevant an ad, the more customers are likely to come your way. Then, you can convert and retain them and their highly valuable data.
