Have you ever been to a public auction or estate sale? I’ve done it and it is a lot of fun. You find the item you want, the auctioneer starts the bidding process, and you start to bid. The bidding goes back and forth until someone is the high bidder and takes home the prize.
At a public auction, the bidding process may take a few minutes. But in the digital age, the bidding can take a fraction of a second.
What is programmatic advertising?
Programmatic advertising is the process of using technology to automate the buying and selling of online advertising. It is a real-time buying process of ads, and it is extremely effective.