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Creating Remote Brand Experiences With Automated Direct Mail

August 18, 2020

The direct mail channel can be used to break through the digital clutter and create remarkable brand experiences. Beyond swag in a box, tactile marketing automation (TMA) — or automated direct mail — generates strong brand connections with target audiences by delivering personalized, tactile assets.

What we all hoped would be a short-term disruption, has become a long-term reality for many marketing leaders. Navigating a global pandemic wasn’t on anyone’s 2020 strategic plan, but here we are. ‘Normal’ business practices have been paused as we evaluate more pressing and urgent needs. In Forrester’s self-described, “most optimistic scenario,” a 28% drop in US marketing spend is projected by the end of 2021.

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