Content & SEO, Marketing Channels
April 18, 2024
Via: Search Engine LandThe rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs to move faster and […]
Content & SEO, Marketing Channels
February 27, 2024
Via: Search Engine LandGoogle has removed the option to click “more” or “view all” under the local pack within the Google Search results. The local results that show up in the main Google search results for locally intended queries, such as pizza near […]
Content & SEO, Marketing Channels
January 22, 2024
Via: Search Engine LandGoogle confirmed a search ranking bug, a “very narrow issue,” as Google called it, that affected a “small number of websites” where those rankings would drop out of the Google Search results over the weekend and then reappear during the […]
Marketing Channels, Web Advertising
August 28, 2023
Via: Search Engine JournalGoogle has introduced new features and insights to help people find cheaper flights through Google Flights. In a blog post, Google announces search results now provide more information on historical pricing trends, price tracking notifications, and a price guarantee badge. […]
Content & SEO, Marketing Channels
August 17, 2023
Via: Search Engine LandSearch intent describes the purpose a user has when using a search engine. This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like. Best […]
Content & SEO, Marketing Channels
April 17, 2023
Via: Search Engine LandGoogle expanded the display of shipping and return information on Google Search text results for merchant sites while adding new reporting to Search Console to monitor and fix the structured data related to these e-commerce features, Google wrote. Several months […]
Content & SEO, Marketing Channels
January 5, 2023
Via: Search Engine JournalGoogle stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. After a mistake with dates in Google News that Glenn Gabe highlighted on Twitter, Google’s Search Liaison Danny Sullivan […]
Content & SEO, Marketing Channels
November 18, 2022
Via: Search Engine JournalWhat Is Domain Authority? To understand whether Domain Authority is a part of the Google algorithm, first, we must understand what Domain Authority is. First, there is domain authority – the concept – and Domain Authority (DA), the metric by […]
Content & SEO, Marketing Channels
November 1, 2022
Via: Search Engine LandAs we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During the next quarter, many of us acknowledge that we’re likely to see a […]
Content & SEO, Marketing Channels
May 12, 2022
Via: Search Engine JournalGoogle Search Central updated a section of the developer support page that offers tips on how to control the site title that Google uses in the search results. The new section is about troubleshooting title tags in order to identify […]
Big Data, Platforms & Software
March 31, 2022
Via: Marketing DiveGoogle created the Retail Search feature to address inadequate searches that lead to cart abandonment on e-commerce sites. The tech giant conducted a survey with the Harris Poll indicating that 94% of U.S. consumers quit a shopping session due to […]
Content & SEO, Marketing Channels
March 25, 2022
Via: Search Engine JournalOver the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that include sophisticated enhancements to natural language processing and machine learning […]
Content & SEO, Marketing Channels, Web Advertising
March 9, 2022
Via: Search Engine LandGoogle’s search results for Russian search queries related to Ukraine are almost entirely dominated by a handful of known Russian pro-Putin propaganda publications, such as Izvestia, Russia Today and Ria News. How is this happening when several credible Ukrainian and […]
Content & SEO, Marketing Channels
February 24, 2022
Via: Search Engine JournalGoogle addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube. The following question […]
Content & SEO, Marketing Channels
September 7, 2021
Via: Search Engine JournalBacklinks are a significant ranking factor because of implicit authority signals. But… doesn’t this mean that the top search results will eventually be the sole domain of big brands that can afford to invest in high-end content and backlink strategies? […]
Content & SEO, Marketing Channels
July 6, 2021
Via: Search Engine LandGoogle published a new podcast episode where John Mueller, Gary Illyes, Martin Splitt and a guest from the Google search quality team named Dewey spoke about how the search company tackles search result spam and how Google ranks search results. […]
Content & SEO, Marketing Channels
May 24, 2021
Via: Search Engine JournalInternal link structure isn’t totally controlled by SEO professionals for most websites. A mix of content, UX, IT, and other factors and stakeholders weigh in. The challenge with that is that internal link structure can have a big impact on […]
Marketing Channels, News, Web Advertising
February 1, 2021
Via: Search Engine JournalGoogle is surfacing more information about domains in search results, helping searchers learn about sources without conducting multiple queries. An update to Google Search, rolling out today, adds a new three-dot icon to the top right corner of search snippets. […]
Marketing Channels, Web Advertising
December 30, 2020
Via: Search Engine JournalWhen it’s time to find a healthcare practitioner, many patients turn to Google to find their closest and best option. Your website appearing on top of the list means patients are more likely to click through and schedule an appointment. […]
Marketing Technologies, Mobile Marketing
July 20, 2020
Via: Marketing DiveEBay is working on additional refinements to its promoted listings program after seeing 100% growth in the past couple of years, with the implementation of a unified ranking of organic search results and sponsored listings driving most of that increase. […]