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Tag: Search Results


Content & SEO, Marketing Channels

Domain Authority: Is It A Google Ranking Factor?

November 18, 2022

Via: Search Engine Journal

What Is Domain Authority? To understand whether Domain Authority is a part of the Google algorithm, first, we must understand what Domain Authority is. First, there is domain authority – the concept – and Domain Authority (DA), the metric by […]


Content & SEO, Marketing Channels

How seasonality affects the SERPs and what it means for SEO

November 1, 2022

Via: Search Engine Land

As we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During the next quarter, many of us acknowledge that we’re likely to see a […]


Content & SEO, Marketing Channels

Google Updates Advice on How to Control Titles in Search Results

May 12, 2022

Via: Search Engine Journal

Google Search Central updated a section of the developer support page that offers tips on how to control the site title that Google uses in the search results. The new section is about troubleshooting title tags in order to identify […]


Big Data, Platforms & Software

Google releases Retail Search tool to improve shopper discovery

March 31, 2022

Via: Marketing Dive

Google created the Retail Search feature to address inadequate searches that lead to cart abandonment on e-commerce sites. The tech giant conducted a survey with the Harris Poll indicating that 94% of U.S. consumers quit a shopping session due to […]


Content & SEO, Marketing Channels

How To Dominate SERPs By Focusing On Topics Instead Of Keywords

March 25, 2022

Via: Search Engine Journal

Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included more algorithm updates that include sophisticated enhancements to natural language processing and machine learning […]


Content & SEO, Marketing Channels, Web Advertising

Dear Google: It’s time to remove Russian propaganda from search results

March 9, 2022

Via: Search Engine Land

Google’s search results for Russian search queries related to Ukraine are almost entirely dominated by a handful of known Russian pro-Putin propaganda publications, such as Izvestia, Russia Today and Ria News. How is this happening when several credible Ukrainian and […]


Content & SEO, Marketing Channels

Google On The SEO Impact Of Changing Website Hosting Location

February 24, 2022

Via: Search Engine Journal

Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube. The following question […]


Content & SEO, Marketing Channels

Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks?

September 7, 2021

Via: Search Engine Journal

Backlinks are a significant ranking factor because of implicit authority signals. But… doesn’t this mean that the top search results will eventually be the sole domain of big brands that can afford to invest in high-end content and backlink strategies? […]


Content & SEO, Marketing Channels

Google on how it ranks search results and prevents obvious spam

July 6, 2021

Via: Search Engine Land

Google published a new podcast episode where John Mueller, Gary Illyes, Martin Splitt and a guest from the Google search quality team named Dewey spoke about how the search company tackles search result spam and how Google ranks search results. […]


Content & SEO, Marketing Channels

Internal Link Structure Best Practices to Boost Your SEO

May 24, 2021

Via: Search Engine Journal

Internal link structure isn’t totally controlled by SEO professionals for most websites. A mix of content, UX, IT, and other factors and stakeholders weigh in. The challenge with that is that internal link structure can have a big impact on […]


Marketing Channels, News, Web Advertising

Google Adds More Info About Domains in Search Results

February 1, 2021

Via: Search Engine Journal

Google is surfacing more information about domains in search results, helping searchers learn about sources without conducting multiple queries. An update to Google Search, rolling out today, adds a new three-dot icon to the top right corner of search snippets. […]


Marketing Channels, Web Advertising

Healthcare SEO Fundamentals to Grow Your Medical Practice

December 30, 2020

Via: Search Engine Journal

When it’s time to find a healthcare practitioner, many patients turn to Google to find their closest and best option. Your website appearing on top of the list means patients are more likely to click through and schedule an appointment. […]


Marketing Technologies, Mobile Marketing

EBay readies test of ‘floating slots’ for promoted listings in search results

July 20, 2020

Via: Marketing Dive

EBay is working on additional refinements to its promoted listings program after seeing 100% growth in the past couple of years, with the implementation of a unified ranking of organic search results and sponsored listings driving most of that increase. […]


Marketing Channels, Web Advertising

7 Image Optimization Tricks to Improve Your Company’s Search Results

October 29, 2019

Via: Target Marketing

Think back to your last shopping experience. If it took place online, I suspect your mind is teeming with images — and it’s no wonder. According to MIT, 90% of information transmitted to the brain is visual. When everything else […]