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Domain Authority: Is It A Google Ranking Factor?

November 18, 2022

What Is Domain Authority?

To understand whether Domain Authority is a part of the Google algorithm, first, we must understand what Domain Authority is.

First, there is domain authority – the concept – and Domain Authority (DA), the metric by Moz.

As VentureSkies describes it, the general definition of domain authority is as follows:

“The domain authority of a website describes how important the site is for a specific targeted subject area [and] relevance with respect to … search words..”

Read More on Search Engine Journal