Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries.
Most recently, those changes have included more algorithm updates that include sophisticated enhancements to natural language processing and machine learning models like BERT and MUM.
These updates help Google better understand how people are searching for topics and what type of content the user is actually looking for to meet the needs of their query, then how pieces of content across a site can best match those needs.
