EBay is working on additional refinements to its promoted listings program after seeing 100% growth in the past couple of years, with the implementation of a unified ranking of organic search results and sponsored listings driving most of that increase. The company aims to differentiate its platform from rivals like Amazon and Etsy that have promoted listings in fixed positions, while eBay lets sellers pay an additional advertising fee to appear at a higher rank in search results. Participation in promoted listings leads to increased sales for merchants, and helps to boost customer satisfaction, according to eBay.
