Internal link structure isn’t totally controlled by SEO professionals for most websites. A mix of content, UX, IT, and other factors and stakeholders weigh in.
The challenge with that is that internal link structure can have a big impact on SEO performance overall and across a range of SEO factors.
Whether you’re thinking about getting link value into the site and managing where it goes once obtained or considering how user experience might impact conversions from organic search, internal link structure is an important consideration.
