Search intent describes the purpose a user has when using a search engine.
This has been at the forefront of what Google has used over the years to:
Tune algorithms.
- Shape what search engine results pages (SERPs) look like.
- Best serve their customers – the searcher.
- We’re also focused on searchers – specifically, our target audience and how they search.
Understanding what your audience needs and what they are looking for based on where they are in the customer journey or funnel is the key to SEO.
