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How seasonality affects the SERPs and what it means for SEO

November 1, 2022

As we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period.

During the next quarter, many of us acknowledge that we’re likely to see a change in traffic levels as we attribute this to seasonality.

This does not affect all business models. Still, for some (outside of the ecommerce spectrum), interest begins to slow down as consumer focuses are laid elsewhere, and company priorities change.

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