If a picture is worth 1,000 words, the value of a video could equate to the catalog of Stephen King novels, plus a few of his movies thrown in for good measure.
Just think about that potential for connecting with your audience, commanding their attention, and compelling them to stick around to watch your brand’s story unfold.
Metaphor aside, those benefits are strong motivators to increase reliance on video. According to CMI’s just-released 2022 Content Marketing and Visual Storytelling Survey, 73% of marketers say videos have become more important to their business in the last year.
