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Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks?

September 7, 2021

Backlinks are a significant ranking factor because of implicit authority signals.

But… doesn’t this mean that the top search results will eventually be the sole domain of big brands that can afford to invest in high-end content and backlink strategies?

For consumers, the monopolization of the SERPs by powerful brands surely can’t be a good thing.

It’s certainly not a good thing for less powerful brands with great services, great content, and great value propositions, to be sidelined because they have no backlinks leverage.

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