Tag: search marketing

April 15, 2024

Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, requires more disciplines than […]

March 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific […]

May 22, 2023

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of […]

March 31, 2023

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search marketers have several responsibilities and face a variety of […]

January 31, 2023

The search marketing community is trying to make sense of the leaked Yandex repository containing files listing what looks like search ranking factors. Some may be looking for actionable SEO clues but that’s probably not the real value. The general […]

January 10, 2023

1. A slow economy and heightened focus on efficiency In case you haven’t heard, the economy has been struggling (that’s a joke). I graduated with a degree in economics, but like most of us, I have no idea how long […]

December 30, 2022

Any attempts at clairvoyance are futile when it comes to trying to predict the future of advertising, but it’s interesting to get a glimpse of what industry executives think. It’s impossible to precisely predict the path of technology three to […]

December 15, 2022

Search trends: Experience and relevancy First, let’s understand the biggest changes in search this year and what we can expect next year. Google released several algorithm updates in 2022. These algorithm updates can be classified into three broad categories. Core […]

December 2, 2022

What is a subject matter expert? A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic. SMEs develop and demonstrate competence through years of professional experience and continuing education. […]

November 7, 2022

Unique use case: Using pivot tables to QA bulk sheets If you’ve come across pivot tables in your search marketing career, I’d expect it was likely in a performance report. However, they can be leveraged in creative, non-analytical ways. One […]

June 20, 2022

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing […]

December 16, 2021

If you publish content on an ongoing and consistent basis, I’m willing to bet actual money, and without looking at your analytics first, that you have a handful of blog posts that are performing really well for your organic search […]

November 29, 2021

2022 looks promising for search marketers, particularly on the heels of great technical enhancements, new releases, and feature enhancements we’ve seen in the search marketing world and other paid ad platforms this year. Whether you are looking for optimizations to […]

November 5, 2021

Until last year, I was part of an in-house SEO team for a huge ecommerce site, charged specifically with managing SEO data and insights. This included owning and developing internal SEO reporting, and I made every mistake in the book […]

September 8, 2021

When it comes to SEO, keyword research is an important foundational step. It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” strategy. The fallacy with this approach is that “great content” doesn’t differentiate […]

June 23, 2021

Twitter has been on a low boil for weeks as many users across the search marketing world expressed their extreme displeasure with Google Analytics 4 (GA4). While there are some positive comments, the many negative comments come from search marketing […]

March 24, 2021

There’s no way that you’re on a site called Search Engine Journal and you haven’t heard about Instacart. So, you’re already one step ahead of the game. If you didn’t use Instacart before the pandemic, odds are you’ve used it […]

February 19, 2021

Whether it’s stock management or making the most out of seasonal selling, there are always opportunities to maximize your search marketing approach to generate last-minute sales. I’ve worked on hundreds of short-duration digital campaigns with the goal of increasing online […]

February 4, 2021

Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an advertisement platform and pay the host of the platform when their ad is clicked. The goal of the ad is to lead the user who clicks to […]

January 4, 2021

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten better over time, rolling out […]