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Tag: search marketing


Marketing Technologies, Other Technologies

What it takes to be a subject matter expert in search marketing

December 2, 2022

Via: Search Engine Land

What is a subject matter expert? A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic. SMEs develop and demonstrate competence through years of professional experience and continuing education. […]


News

Excel pivot table best practices for search marketers

November 7, 2022

Via: Search Engine Land

Unique use case: Using pivot tables to QA bulk sheets If you’ve come across pivot tables in your search marketing career, I’d expect it was likely in a performance report. However, they can be leveraged in creative, non-analytical ways. One […]


Content & SEO, Marketing Channels

What Is The Difference Between Search Queries And Keywords?

June 20, 2022

Via: Search Engine Journal

Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing […]


Content & SEO, Marketing Channels

Improve Your SEO Results By Cleaning Up Your Content

December 16, 2021

Via: Convince and Convert

If you publish content on an ongoing and consistent basis, I’m willing to bet actual money, and without looking at your analytics first, that you have a handful of blog posts that are performing really well for your organic search […]


Content & SEO, Marketing Channels, Web Advertising

6 PPC Trends You Need To Know For 2022 Success

November 29, 2021

Via: Search Engine Journal

2022 looks promising for search marketers, particularly on the heels of great technical enhancements, new releases, and feature enhancements we’ve seen in the search marketing world and other paid ad platforms this year. Whether you are looking for optimizations to […]


Content & SEO, Marketing Channels

Impactful SEO Reporting: My Most Difficult Lessons Learned

November 5, 2021

Via: Search Engine Journal

Until last year, I was part of an in-house SEO team for a huge ecommerce site, charged specifically with managing SEO data and insights. This included owning and developing internal SEO reporting, and I made every mistake in the book […]


Marketing Channels, Web Advertising

10 Unique & Free Keyword Research Tools You Didn’t Know You Needed

September 8, 2021

Via: Search Engine Journal

When it comes to SEO, keyword research is an important foundational step. It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” strategy. The fallacy with this approach is that “great content” doesn’t differentiate […]


News

Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible”

June 23, 2021

Via: Search Engine Journal

Twitter has been on a low boil for weeks as many users across the search marketing world expressed their extreme displeasure with Google Analytics 4 (GA4). While there are some positive comments, the many negative comments come from search marketing […]


News

What Search Marketers Need to Know About Instacart Advertising

March 24, 2021

Via: Search Engine Journal

There’s no way that you’re on a site called Search Engine Journal and you haven’t heard about Instacart. So, you’re already one step ahead of the game. If you didn’t use Instacart before the pandemic, odds are you’ve used it […]


Marketing Channels, Web Advertising

3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales

February 19, 2021

Via: Search Engine Journal

Whether it’s stock management or making the most out of seasonal selling, there are always opportunities to maximize your search marketing approach to generate last-minute sales. I’ve worked on hundreds of short-duration digital campaigns with the goal of increasing online […]


Marketing Channels, Web Advertising

What Is PPC & How Paid Search Marketing Works

February 4, 2021

Via: Search Engine Journal

Pay-per-click (PPC) is an advertising model that lets advertisers place ads on an advertisement platform and pay the host of the platform when their ad is clicked. The goal of the ad is to lead the user who clicks to […]


Marketing Technologies, Other Technologies

14 Essential Data Studio Visualizations for Paid Search Marketers

January 4, 2021

Via: Search Engine Journal

If you’re looking for digital marketing reporting software that’s both powerful and free, look no further than Google’s Data Studio. Google’s free visualization and reporting tool has been around since 2016, and has only gotten better over time, rolling out […]


Marketing Channels, Web Advertising

3 Things You Must Know About SEO in 2021

December 22, 2020

Via: Search Engine Journal

2020 has been…a year. I think this screenshot of a Giphy search for “2020” just about sums it up. But despite all the challenges we’ve faced as humans this year, 2020 hasn’t been all bad. After all, I welcomed my […]


News

SMX 2021 will provide the most comprehensive search marketing education available

December 21, 2020

Via: Marketing Land

Search Marketing Expo – SMX – the world’s largest search engine marketing conference series, announced it’s 2021 North American schedule, which features six topic-specific events. All will be offered online and at affordable rates, making cutting-edge search marketing education accessible […]


Marketing Channels, Web Advertising

Search Marketing Year-End Audit Tips

December 18, 2020

Via: Search Engine Journal

As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers. Interesting challenges presented themselves with shrunken budgets for many, or even altered […]


Marketing Channels, Web Advertising

10 Reasons Why SEO Doesn’t Work

December 16, 2020

Via: Search Engine Journal

As someone who has spent a significant part of their career working directly in search marketing, it’s rare that I can’t find a business case to be made for SEO being in the digital, and broader marketing mix. There are […]


News

IAB: US digital ad spend will grow 6% this year amid broader slowdown

September 3, 2020

Via: Marketing Dive

The comparably positive spending outlook for digital media indicates that marketers are prioritizing platforms that have seen a significant increase in usage during the pandemic, including social media and search. The double-digit lift in expected spending on connected TV (CTV) […]


Marketing Channels, Web Advertising

SEOs, Stay the Course Through Google Algorithm Updates

February 26, 2019

Via: Target Marketing

Any volatility in search results sets off tremors in the search marketing community, for it usually signals a change in the Google algorithm. There have been many significant updates as Google continues to search for how to deliver the best […]


News

The best digital marketing stats we’ve seen this week

September 7, 2018

Via: Econsultancy blog

This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more on top of that. Let’s get down to business. Over half of teens are influenced […]


Big Data, Customer Data

12 stats that prove why personalisation is so important

July 18, 2018

Via: Econsultancy blog

A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result. So, why should marketers strive to go beyond the basics? Here’s a round-up […]