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What Search Marketers Need to Know About Instacart Advertising

March 24, 2021

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There’s no way that you’re on a site called Search Engine Journal and you haven’t heard about Instacart. So, you’re already one step ahead of the game.

If you didn’t use Instacart before the pandemic, odds are you’ve used it once or twice (or 12 times or more) over this past year.

What you may not know, however, is that Instacart is a rising behemoth in the retail advertising world, muscling in on the turf traditionally held by the big guys such as Amazon and Walmart.

Instacart is already the undisputed leader in online grocery delivery in North America and they’re also expanding their delivery and pickup services beyond supermarkets.

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