What is a subject matter expert?
A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic.
SMEs develop and demonstrate competence through years of professional experience and continuing education.
So what does it mean for search marketing? I think there are three components to this:
- Years of experience.
- Certifications.
- Talent.
The combination of these three areas (not just one) can define a subject matter expert. Let’s break down each in more detail.
