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What it takes to be a subject matter expert in search marketing

What is a subject matter expert?

A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic.

SMEs develop and demonstrate competence through years of professional experience and continuing education.

So what does it mean for search marketing? I think there are three components to this:

  • Years of experience.
  • Certifications.
  • Talent.

The combination of these three areas (not just one) can define a subject matter expert. Let’s break down each in more detail.

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