1. A slow economy and heightened focus on efficiency
In case you haven’t heard, the economy has been struggling (that’s a joke). I graduated with a degree in economics, but like most of us, I have no idea how long this downturn will last.
That said, I think many digital marketers are already feeling the impact.
- Budgets are tightening.
- Teams are getting leaner.
- Questions such as “What’s the ROI?” or “What’s the CPA?” are becoming more prevalent.
