What’s the first step to explaining content marketing?
If you’re using the “official” definition from CMI, it’s to take a deep breath.
You need to power up your lungs to utter a 32-word sentence with about 80 syllables.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
