Tag: search marketing

December 22, 2020

2020 has been…a year. I think this screenshot of a Giphy search for “2020” just about sums it up. But despite all the challenges we’ve faced as humans this year, 2020 hasn’t been all bad. After all, I welcomed my […]

December 21, 2020

Search Marketing Expo – SMX – the world’s largest search engine marketing conference series, announced it’s 2021 North American schedule, which features six topic-specific events. All will be offered online and at affordable rates, making cutting-edge search marketing education accessible […]

December 18, 2020

As much as it didn’t seem possible, we’ve made it to the end of 2020. It’s been quite a “different” year for many of us as search marketers. Interesting challenges presented themselves with shrunken budgets for many, or even altered […]

December 16, 2020

As someone who has spent a significant part of their career working directly in search marketing, it’s rare that I can’t find a business case to be made for SEO being in the digital, and broader marketing mix. There are […]

September 3, 2020

The comparably positive spending outlook for digital media indicates that marketers are prioritizing platforms that have seen a significant increase in usage during the pandemic, including social media and search. The double-digit lift in expected spending on connected TV (CTV) […]

February 26, 2019

Any volatility in search results sets off tremors in the search marketing community, for it usually signals a change in the Google algorithm. There have been many significant updates as Google continues to search for how to deliver the best […]

September 7, 2018

This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more on top of that. Let’s get down to business. Over half of teens are influenced […]

July 18, 2018

A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result. So, why should marketers strive to go beyond the basics? Here’s a round-up […]

July 6, 2018

It’s that time of the week yet again, when we regale you with the finest digital stats we’ve come across in the past seven days. This roundup includes news about email open rates, app installs, digital transformation projects, and lots […]

May 30, 2018

Google’s move to mobile-first indexing is under way, but there’s still a lack of clarity in a number of areas. Remember that with mobile-first, Google’s going to be primarily crawling and indexing the mobile version of your website, and using […]

May 18, 2018

We’ve got a great round-up of stats to see you into the weekend. It includes news about the power of Instagram, missed email opportunities, luxury adspend, and everyone’s favourite royal couple. Check out the Internet Statistics Compendium for more, and […]

April 20, 2018

The rapid adoption of smart assistants is set to spark a huge increase in voice search. Where does this leave traditional on-screen search in marketing? Half of all searches will be voice searches by 2020 according to comscore while 30% […]

April 12, 2018

Since its release, Accelerated Mobile Pages (AMP) has been a major bone of contention within the SEO community. Like other search agencies, at Zazzle Media we’ve been banging the ‘site speed’ drum for a while with an aim to improve […]

May 25, 2016

Google announced a tranche of changes to its ad products yesterday. Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there’s still work for marketers to do to understand their impact. Here’s […]