A recent study by Pure360 suggests that many brands are still relying on basic forms of personalisation, and failing to engage (increasingly demanding) consumers as a result.
So, why should marketers strive to go beyond the basics? Here’s a round-up of studies to reinforce the importance of personalisation, and how brands are currently approaching it.
(PS. 2018’s Festival of Marketing features a stage dedicated to personalisation – one of 12 stages overall – so get yourself to London on October 10th-11th)