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Top 5 search marketing trends and 3 must-haves for 2023

December 15, 2022

Search trends: Experience and relevancy

First, let’s understand the biggest changes in search this year and what we can expect next year.

Google released several algorithm updates in 2022. These algorithm updates can be classified into three broad categories.

  • Core updates: Updates released to make search better and safer.
  • Helpful content: Updates released to make search results useful and relevant.
  • Experience: Updates released to make user experience across all devices better.

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