Tag: Facebook

November 2, 2021

Walmart’s collaborations with Pinterest and Facebook are a continuation of the retailer’s efforts to reach new consumers through livestreams and AR technology. For example, to amp up back-to-school enthusiasm, the retail giant hosted a shoppable livestream concert featuring musician Kane […]

October 29, 2021

Facebook experienced a serious outage in early October that affected all of its apps. It lasted seven hours during which consumers abandoned Instagram, WhatsApp and co. The outage was mostly concentrated on North and South America and Europe given the […]

October 28, 2021

Brains hooked up to machines by mad scientists. Tortured spirits stuck between this world and the next. Limp bodies force-fed to stay alive. Any of these creepy horror flick scenarios might be fitting to describe how Facebook treats deactivated accounts. […]

October 21, 2021

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers,” tweeted Patrick McGee, a correspondent for the […]

October 18, 2021

As rivals to the digital ad duopoly of Google and Facebook, TikTok and Snapchat boast niche value propositions that aim to differentiate them from the incumbents. Snapchat uses immersive advertising to build an engaged community of consumers while TikTok is […]

October 7, 2021

The Federal Trade Commission is testing the waters on a new approach to reining in monopoly power as it relates to privacy, and its revised antitrust case against Facebook is Exhibit A. Facebook says the agency’s argument is baseless. The […]

October 5, 2021

It is happening again. Revelations about Facebook’s business practices — including recent whistleblower allegations that it turns a blind eye to hateful content and misinformation to maximize profits — are roiling one of the world’s most powerful tech companies. In […]

September 23, 2021

Do you currently have a Facebook Page? Are you trying to grow your small business, company, or personal brand? If the answer is yes, you should consider verifying your Facebook Page (or, if you’re an influencer, celebrity, or thought leader, […]

September 22, 2021

Facebook launched a range of new tools for businesses to connect with prospective customers more effectively. The update includes new personalised messaging and an improved business directory, as well as management options for reach and business activity. The social media […]

September 16, 2021

Social media be it Twitter, Facebook or YouTube have become the most popular platforms by hundreds of millions of users across the world. This has opened up opportunities for businesses to connect with customers, allowing them to maximize the income […]

September 10, 2021

Advertisers on Facebook will now be able to direct 10% of their traffic to their Instagram and Facebook shops as the social media giant continues to diversify and expand its eCommerce offerings. Retail advertisers and brands have recently noticed a […]

September 3, 2021

Facebook’s org chart is changing. Several of its most longstanding and recognizable advertising and media executives left big blue for greener (or at least other) pastures this summer. Just this week, Mark D’Arcy, Facebook’s chief creative officer and VP of […]

August 31, 2021

Facebook is a leader of the social media pack. Want to be part of it? Creating a Facebook page for your business can go a long way (yes, even in the era where many are seeing Facebook page reach decline). […]

August 19, 2021

Facebook published a report which offers a first-ever look at what content gets the most views in peoples’ news feeds. The report published today is the first in a series of reports. It focuses on which domains, links, pages, and […]

August 16, 2021

Cyber criminals who put up stolen movies and games on apps and websites are making a killing in ad revenues according to research from safety coalition the Digital Citizens Alliance and anti-piracy experts at White Bullet. A total of $1.34 […]

August 6, 2021

People are constantly bombarded with messages from several channels on a daily basis, via Facebook, TikTok, Instagram, email, texts, online ads, and much more. It can be quite the challenge to grab someone’s attention and keep it, even briefly, in […]

July 29, 2021

Examined in a vacuum, Facebook delivered a strong Q2 as advertising demand rebounded following a patchy pandemic period. The recovery manifested in both higher ad prices and gains made in the total number of ads delivered. Other platforms, including Google […]

July 22, 2021

Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are […]

July 21, 2021

To become known, street vendors in the 18th and 19th centuries would hawk their products and services in open-air markets. Fast-forward a couple centuries, and brands now rely on the likes of Facebook, Google and Amazon to help push their […]

July 16, 2021

Facebook said it wants to invest $1 billion to foster its creator communities on Facebook and Instagram. The bonuses will be available to select creators by invitation only. On Facebook, they’ll be awarded to creators making videos with in-stream ads […]