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Why Facebook keeps collecting people’s data and building their profiles even when their accounts are deactivated

October 28, 2021

Via: Digiday

Brains hooked up to machines by mad scientists. Tortured spirits stuck between this world and the next. Limp bodies force-fed to stay alive. Any of these creepy horror flick scenarios might be fitting to describe how Facebook treats deactivated accounts. Not only does the company keep these otherwise dormant digital beings on life-support indefinitely, it continues to latch new data shared by advertisers to deactivated accounts, fortifying identifiable profiles just in case their masters return to electrify them back to life.

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