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image credit: Vecteezy

Facebook and Instagram launch $1 billion creator fund

July 16, 2021

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Facebook said it wants to invest $1 billion to foster its creator communities on Facebook and Instagram.

The bonuses will be available to select creators by invitation only.

On Facebook, they’ll be awarded to creators making videos with in-stream ads switched on. Monthly bonuses will be made available through its Stars Challenges to select gaming creators.

On Instagram, creators on IGTV will receive cash rewards, so long as they’ve enabled ads too. Popular Reels are also being rewarded as part of the Summer bonus and badges in Live bonus are now available to creators in 11 countries.

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