In life, change is the only constant thing. Some changes happen naturally as things evolve. In some cases, extraordinary intervening factors radically alter, accelerate or even derail the status quo. Covid-19 turned out to be such an intervening factor, and the changes that have unfolded in the digital-marketing space since early 2020 are a testament to that.
In the last year and a half, we have seen the digital-marketing landscape shift somewhat unexpectedly. The directions of the trend didn’t change as much as accelerate, but the changes that did occur have left both businesses and digital-marketing experts scratching their heads as to why their previously genius strategies seem to leave much to be desired.
