Advertisers on Facebook will now be able to direct 10% of their traffic to their Instagram and Facebook shops as the social media giant continues to diversify and expand its eCommerce offerings.
Retail advertisers and brands have recently noticed a prompt that gives them the option to direct some of their campaign responses to their in-app stores rather than a third-party link.
The big news though is that Facebook would cover the cost of impressions directing traffic to shops for those who opt in.
