Acquiring new clients is no picnic. SEO agencies invest plenty of time and resources to sign up new accounts.
Ongoing clients are an agency’s greatest asset. And while some are successful in retaining the majority of their clients, many others struggle to keep good clients on board.
Oft-cited research from Bain & Company shows that improving client retention by just 5% increases profits by 25% to 95%.
Keeping your current clients happy is essential for your profitability and growth.