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Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from targeting ads at consumers,” tweeted Patrick McGee, a correspondent for the Financial Times. Not only has this change affected Facebook, but it’s also affected the advertisers who promote their products and services there.

Today Facebook announced new products and features to help combat this lack of data for advertisers, including an easier way to connect to the Simplified Conversions API and new features for Aggregated Event Measurement.

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