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Tag: Facebook


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook News Feed Ads Change Today

August 19, 2019

Via: Target Marketing

Facebook News Feed Ads shrink from seven to three lines on mobile formats today. Other News Feed ad format and Business Manager changes are happening, too. Early reports of the changes listed today as the mobile ad format time of […]


News

Concerned About Amazon’s Growing Digital Ad Business? Turn to Email

August 16, 2019

Via: Target Marketing

For quite some time the digital advertising world has been described as a duopoly between Google and Facebook with every other online ad platform picking up the scraps. That state of affairs has been changing over the last few years, […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook Is Updating Page Posts, Mobile Ads to Conform With Its Redesign

July 30, 2019

Via: Adweek

Facebook revealed updates aimed at simplifying campaign creation and management on its platform, affecting its Business Manager, News Feed ad formats and targeting options. The social network said updates coming to Business Manager over the next few months will include […]


Marketing Channels, Social Media Marketing

2.1 Billion People Use Facebook’s Family of Apps on a Daily Basis

July 26, 2019

Via: Adweek

The $5 billion fine Facebook agreed to pay to the Federal Trade Communications in a settlement over privacy issues had no bearing on the company’s second-quarter financial results, which were reported earlier this week. Facebook reported revenue of $16.886 billion, […]


Marketing Channels, Social Media Marketing

How to Perform Creative Testing on Facebook and Google

July 23, 2019

Via: Target Marketing

The success or failure of user acquisition advertising campaigns comes down to creative testing. Facebook and Google’s shifts toward automation have removed most of the advantages third-party adtech tools used to deliver. Those platforms’ automation of bid and budget management […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Facebook News Feed Ads to Change on Aug. 19: Here’s How

July 22, 2019

Via: Target Marketing

Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers. The most important update for marketers is that visible text will drop from seven lines to three. As […]


Marketing Channels, Web Advertising

F500 Advertisers Strategize Better, But SEO Still Offers SMBs Growth Opportunities

July 16, 2019

Via: Target Marketing

Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players, go all-in: investing their entire marketing budget on Google and Facebook ads. Large businesses approach the online space differently. They […]


Big Data, Platforms & Software

Before VidCon, Facebook Tweaks Monetization Options for Content Creators

July 9, 2019

Via: Adweek

Facebook is rolling out several updated features for people and organizations who publish original content on the platform to help them earn money from advertising and branded content or drum up monetary support from their fans. The new tools, which […]


Marketing Channels, Web Advertising

3 New Google App Campaigns Features Coming in July

June 13, 2019

Via: Target Marketing

Google is reinventing its Universal App Campaigns (now called Google App Campaigns) with three new features coming this July: Value Bidding: Facebook advertisers have been able to use value bidding, AKA “target return on ad spend” for a while. Google […]


Big Data, Platforms & Software

Facebook Watch Is Rolling Out New Features, Monetization Options and Shows

June 12, 2019

Via: Adweek

Are people really watching Facebook Watch? Yes, according to the social network, which said Wednesday that 720 million people per month spend at least one minute on its video destination, and 140 million people do so daily, with those daily […]