Marketing Channels, Social Media Marketing
February 6, 2024
Via: Search Engine JournalMeta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity, making distinguishing human-made and AI-created content harder. “As the difference […]
Marketing Channels, Social Media Marketing
January 4, 2024
Via: Search Engine LandAdvertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for […]
Marketing Channels, Social Media Marketing
January 3, 2024
Via: Search Engine LandFacebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. […]
Marketing Channels, Social Media Marketing
November 30, 2023
Via: Martech ZoneFacebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: […]
Marketing Channels, Social Media Marketing
November 6, 2023
Via: Martech ZoneFacebook, one of the most widely used social media sites worldwide, offers a unique opportunity to connect with a massive audience. To make the most of this opportunity, it’s essential to create remarkable Facebook landing pages. This article will guide […]
Marketing Technologies, Mobile Marketing
October 30, 2023
Via: Search Engine LandMeta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to […]
Marketing Channels, Social Media Marketing
September 26, 2023
Via: Search Engine LandFacebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law […]
Marketing Channels, Social Media Marketing
August 8, 2023
Via: Search Engine LandWhen you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t mean you can’t use Meta Ads […]
Marketing Channels, Social Media Marketing
June 29, 2023
Via: Search Engine LandFacebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we […]
Marketing Channels, Social Media Marketing
June 1, 2023
Via: CMIRemember in The Little Mermaid when Ariel sits in the grotto pulling petals off her underwater flower, wondering if Prince Eric loves her or loves her not? That about sums up my relationship with hashtags. I love them for their […]
Marketing Channels, Social Media Marketing
May 18, 2023
Via: Social Media TodayMeta’s looking to help brands make more direct contact with consumers via Facebook, with a range of lead generation form updates that will make it easier for users to connect with businesses via simplified, automated info sharing tools and processes. […]
Big Data, Platforms & Software
May 11, 2023
Via: Marketing DiveMeta Platforms is introducing new advertising products that use artificial intelligence (AI) to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan Thursday, show the Facebook and Instagram owner following its tech peers […]
Big Data, Platforms & Software
May 1, 2023
Via: Search Engine LandFor some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, […]
Marketing Channels, Social Media Marketing, Web Advertising
March 14, 2023
Via: Search Engine LandSince Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some hiccups. The lack […]
Marketing Channels, Social Media Marketing
February 14, 2023
Via: Search Engine LandFacebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and […]
Marketing Channels, Social Media Marketing
February 13, 2023
Via: Business of AppsAlthough users still spend the most time on their smartphones using social media apps, it seems tablet devices are more popular for video apps. According to new findings from UKOM, the online measurement company, YouTube, Netflix, BBC iPlayer, TikTok and […]
Marketing Channels, Social Media Marketing
January 26, 2023
Via: Search Engine JournalEvery month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social media platform, every single day. Mark […]
Marketing Channels, Social Media Marketing
January 12, 2023
Via: Social Media TodayPosting tips for Facebook Facebook may no longer be the cool app, or the place to hangout for younger users, but it remains the most accessed social media platform in the world, and it continues to add more users, as […]
Marketing Channels, Social Media Marketing
January 4, 2023
Via: Small Business TrendsHow can businesses benefit from the Facebook app? The social media giant’s Facebook Marketplace feature offers a simple and convenient way to buy and sell online. Whether small business owners are looking for tools or supplies, or they want to […]
Content & SEO, Marketing Channels, Social Media Marketing
December 19, 2022
Via: Search Engine LandHow Facebook can contribute to your brand’s overarching content marketing strategy As part of an overarching content marketing strategy, publishing on Facebook can help grow your reach and build brand awareness. It can even drive more traffic to your website […]