Top

Tag: Facebook


Marketing Channels, Social Media Marketing

Meta Will Label AI Images Across Facebook, Instagram, & Threads

February 6, 2024

Via: Search Engine Journal

Meta announced it will start labeling images created by AI across Facebook, Instagram, and Threads in the coming months. The move comes as AI image generation tools grow in popularity, making distinguishing human-made and AI-created content harder. “As the difference […]


Marketing Channels, Social Media Marketing

Building a winning Facebook and Instagram strategy for 2024

January 4, 2024

Via: Search Engine Land

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for […]


Marketing Channels, Social Media Marketing

Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads

January 3, 2024

Via: Search Engine Land

Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. […]


Marketing Channels, Social Media Marketing

How To Increase Your Brand’s Facebook Visibility

November 30, 2023

Via: Martech Zone

Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: […]


Marketing Channels, Social Media Marketing

How to Optimize Your Facebook Landing Pages

November 6, 2023

Via: Martech Zone

Facebook, one of the most widely used social media sites worldwide, offers a unique opportunity to connect with a massive audience. To make the most of this opportunity, it’s essential to create remarkable Facebook landing pages. This article will guide […]


Marketing Technologies, Mobile Marketing

Meta unveils ad-free Facebook and Instagram subscriptions in Europe

October 30, 2023

Via: Search Engine Land

Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to […]


Marketing Channels, Social Media Marketing

Facebook can be sued over biased ad algorithm claims, court rules

September 26, 2023

Via: Search Engine Land

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law […]


Marketing Channels, Social Media Marketing

How to use Meta Ads for lead generation: A 9-step guide

August 8, 2023

Via: Search Engine Land

When you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t mean you can’t use Meta Ads […]


Marketing Channels, Social Media Marketing

How Facebook ranks content in 2023: Feed, Stories, Reels and more

June 29, 2023

Via: Search Engine Land

Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we […]


Marketing Channels, Social Media Marketing

How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram

June 1, 2023

Via: CMI

Remember in The Little Mermaid when Ariel sits in the grotto pulling petals off her underwater flower, wondering if Prince Eric loves her or loves her not? That about sums up my relationship with hashtags. I love them for their […]


Marketing Channels, Social Media Marketing

Meta Adds New Lead Generation Tools on Facebook

May 18, 2023

Via: Social Media Today

Meta’s looking to help brands make more direct contact with consumers via Facebook, with a range of lead generation form updates that will make it easier for users to connect with businesses via simplified, automated info sharing tools and processes. […]


Big Data, Platforms & Software

Meta bets its advertising scale can differentiate new generative AI tools

May 11, 2023

Via: Marketing Dive

Meta Platforms is introducing new advertising products that use artificial intelligence (AI) to help marketers run campaigns more efficiently. The tools, detailed to reporters at Meta’s offices in Manhattan Thursday, show the Facebook and Instagram owner following its tech peers […]


Big Data, Platforms & Software

New update to Meta Ads location targeting

May 1, 2023

Via: Search Engine Land

For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, […]


Marketing Channels, Social Media Marketing, Web Advertising

Why Facebook advertisers should test Performance Max

March 14, 2023

Via: Search Engine Land

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some hiccups. The lack […]


Marketing Channels, Social Media Marketing

Meta aims to increase transparency in ad targeting for Facebook and Instagram users

February 14, 2023

Via: Search Engine Land

Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and […]


Marketing Channels, Social Media Marketing

Reach is higher on social apps but users prefer tablets for video

February 13, 2023

Via: Business of Apps

Although users still spend the most time on their smartphones using social media apps, it seems tablet devices are more popular for video apps. According to new findings from UKOM, the online measurement company, YouTube, Netflix, BBC iPlayer, TikTok and […]


Marketing Channels, Social Media Marketing

Facebook Marketing: An In-Depth Guide For Beginners

January 26, 2023

Via: Search Engine Journal

Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social media platform, every single day. Mark […]


Marketing Channels, Social Media Marketing

Planning for 2023: Facebook Posting Tips

January 12, 2023

Via: Social Media Today

Posting tips for Facebook Facebook may no longer be the cool app, or the place to hangout for younger users, but it remains the most accessed social media platform in the world, and it continues to add more users, as […]


Marketing Channels, Social Media Marketing

15 Benefits of Facebook Marketplace for Business

January 4, 2023

Via: Small Business Trends

How can businesses benefit from the Facebook app? The social media giant’s Facebook Marketplace feature offers a simple and convenient way to buy and sell online. Whether small business owners are looking for tools or supplies, or they want to […]


Content & SEO, Marketing Channels, Social Media Marketing

Facebook: A content marketing guide

December 19, 2022

Via: Search Engine Land

How Facebook can contribute to your brand’s overarching content marketing strategy As part of an overarching content marketing strategy, publishing on Facebook can help grow your reach and build brand awareness. It can even drive more traffic to your website […]