Tag: Facebook

Marketing Channels, Web Advertising

4 Strategies for Effectively Advertising on Google, Facebook and Amazon

March 14, 2019

Via: Target Marketing

There’s now a more distinct line separating Google, Facebook, and advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising […]


Facebook Will Roll Out Its Clear History Tool This Year

February 27, 2019

Via: Adweek

Facebook will debut its ‘Clear History’ tool, a GDPR-style privacy feature that will inhibit its ability to help advertisers target as accurately as they currently can. The Clear History feature, which Facebook first promised (partly) as a of the heat […]

Big Data, Customer Data, Marketing Channels, Social Media Marketing

Marketers Must Take Stock of Their Data-Driven Power Now

February 19, 2019

Via: Target Marketing

With the 2020 elections already underway, social media marketing is in the spotlight. Although I am not sure if the spotlight was ever really off of its data-driven science since the 2016 election. Although all of the major social networking […]

News, Social Media Marketing

Twitter Is Extending Its Political Ads Policy and Ads Transparency Center to the EU

February 19, 2019

Via: Adweek

Twitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia, mindful of key elections that are set for later this […]


Why a Refocused Emphasis Needs to Be Put on AI and Not on Social

February 15, 2019

Via: Adweek

When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with the introduction of radio, the internet and […]

Big Data, Platforms&Software

How to Navigate Between YouTube and Facebook Watch as a Video Content Creator

February 13, 2019

Via: Adweek

YouTube and Facebook Watch compete head-on. They compete for eyeballs and market share. But they also compete for talent—in the content creators producing videos for each platform. The problem is that they don’t play nicely together. Facebook’s algorithm actively de-emphasizes […]

Marketing Channels, News, Social Media Marketing

Why Super Bowl Ads Still Matter to CMOs and Marketing Teams

February 4, 2019

Via: Target Marketing

Even pessimistic marketing thought leaders believe more than 100 million viewers caught the Super Bowl ads yesterday. For marketers like SunTrust Banks and Mercedes-Benz, it’s been the best place to announce initiatives that can then live on other marketing channels. […]

Marketing Channels, Social Media Marketing

The Importance of Using Social Media in B2B Advertising

January 30, 2019

Via: Target Marketing

While most marketers are aware of the value of social networks in B2C campaigns, they often overlook social media as a key component of B2B advertising efforts. Dispelling the myth that Facebook (and others) cannot be a utility for B2B […]

Big Data, Marketing Technologies, Mobile Marketing, Platforms&Software

Facebook Created a Privacy and Data Use Business Hub

January 28, 2019

Via: Adweek

Facebook marked Data Privacy Day Monday by introducing a new Privacy and Data Use Business Hub, a one-stop shop for resources that businesses can use to ensure that they are protecting people’s information while on the Facebook platform. The Privacy […]

Big Data, Customer Data

4 Ways to Keep Customer Data Secure on Social Media

January 21, 2019

Via: Adweek

Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand tweets are 1:1 interactions with customers, which means […]