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Tag: Facebook


Marketing Channels, Social Media Marketing

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app

March 13, 2020

Via: Marketing Land

Facebook confirmed Friday that it is testing a new program that allows users to easily view their points and rewards from brands within the Facebook app. Sephora will begin piloting the new program in the U.S. next week, a spokesperson […]


Marketing Channels, Social Media Marketing

How to tackle rising Facebook CPAs

February 21, 2020

Via: Marketing Land

With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through […]


Marketing Channels, News, Social Media Marketing

Instagram Brings More Transparency to Content Reporting With Support Requests

February 11, 2020

Via: Adweek

Instagram marked Safer Internet Day Tuesday with some tweaks to its safety features. The Facebook-owned photo- and video-sharing network introduced a new Support Requests feature to add transparency to the process when people report content on its platform. Users can […]


Marketing Channels, Social Media Marketing

How Facebook Ads Could Change for Marketers If There’s a New President

February 10, 2020

Via: Target Marketing

Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them for this presidential election cycle. And as pivotal as they were to President Donald Trump’s win in 2016, they’re often just as […]


Marketing Channels, Social Media Marketing

Instagram Moves Forward on Testing Monetization for IGTV

February 7, 2020

Via: Adweek

Monetization on IGTV appears to be one step closer, as Instagram is now testing ways for creators to earn money on their content for the long-form video destination. Developer and blogger Jane Manchun Wong shared screenshots in a tweet of […]


Marketing Channels, Social Media Marketing

How to Not Waste Money on Facebook and Instagram Ads

January 22, 2020

Via: Target Marketing

As publishers, our relationship with Facebook is … complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regard to Facebook’s […]


Marketing Channels, News, Social Media Marketing

Facebook Updates Its Policies on Deepfakes and Manipulated Media

January 7, 2020

Via: Adweek

Facebook updated its policies on deepfakes and manipulated media following conversations with over 50 global experts with backgrounds in tech, policy, media, legal, civics and academics. However, the video that helped shine the spotlight on deepfakes—a doctored video of Speaker […]


Marketing Channels, Social Media Marketing

Facebook Reveals Several Updates to Instant Articles

January 3, 2020

Via: Adweek

The emergence of Facebook’s stand-alone News tab in October appeared to signal that the end was near for its Instant Articles fast-loading rich media stories from publishers, but appearances can be deceiving. Product manager Jaynth Thiagarajan detailed several updates to […]


Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Instagram Adds Several Features for Business Accounts

January 2, 2020

Via: Adweek

Instagram released a host of new and updated features for businesses as 2019 came to a close. The Facebook-owned photo- and video-sharing network said in a blog post that its new growth insights enable administrators of business accounts to easily […]


News

The Digital Media Industry Is on Track for a Jolt to the System

December 30, 2019

Via: Adweek

The rise of digital that began in the 2000s—which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer […]