Top

Tag: Facebook


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Marketers’ Facebook boycotts are just the 1st step toward change

June 30, 2020

Via: Marketing Dive

Adizzying number of marketers have in recent days announced plans to pause advertising on Facebook and other social media sites, as civil rights groups ratchet up the pressure on platforms to curb hate speech. The snowball effect mirrors past pullbacks […]


News

Google’s 2020 ad revenue will dip 5.3% due to COVID-19, eMarketer says

June 23, 2020

Via: Marketing Dive

EMarketer’s latest forecast underscores a growing trend around the importance of Facebook and Amazon in the online ad business that Google has historically dominated. It also highlights how the pandemic may be accelerating that trend. A previous eMarketer forecast from […]


Marketing Channels, Social Media Marketing

Facebook Marketplace is open for businesses selling new products

May 27, 2020

Via: Marketing Land

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items […]


Marketing Channels, News, Social Media Marketing

Facebook debuts Shops e-commerce initiative to support small businesses

May 20, 2020

Via: Marketing Dive

Facebook’s introduction of Shops expands on past efforts to bolster mobile commerce, while the coronavirus pandemic has added urgency to helping small businesses whose brick-and-mortar stores were ordered to close during lockdowns. Facebook has previously said that its core ad […]


Marketing Channels, Social Media Marketing

5 reasons why your Facebook Ads campaigns are failing

April 14, 2020

Via: Marketing Land

Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all […]


Marketing Channels, Social Media Marketing

Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app

March 13, 2020

Via: Marketing Land

Facebook confirmed Friday that it is testing a new program that allows users to easily view their points and rewards from brands within the Facebook app. Sephora will begin piloting the new program in the U.S. next week, a spokesperson […]


Marketing Channels, Social Media Marketing

How to tackle rising Facebook CPAs

February 21, 2020

Via: Marketing Land

With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through […]


Marketing Channels, News, Social Media Marketing

Instagram Brings More Transparency to Content Reporting With Support Requests

February 11, 2020

Via: Adweek

Instagram marked Safer Internet Day Tuesday with some tweaks to its safety features. The Facebook-owned photo- and video-sharing network introduced a new Support Requests feature to add transparency to the process when people report content on its platform. Users can […]


Marketing Channels, Social Media Marketing

How Facebook Ads Could Change for Marketers If There’s a New President

February 10, 2020

Via: Target Marketing

Marketers who love Facebook ads have a lot in common with politicians who are spending millions on them for this presidential election cycle. And as pivotal as they were to President Donald Trump’s win in 2016, they’re often just as […]


Marketing Channels, Social Media Marketing

Instagram Moves Forward on Testing Monetization for IGTV

February 7, 2020

Via: Adweek

Monetization on IGTV appears to be one step closer, as Instagram is now testing ways for creators to earn money on their content for the long-form video destination. Developer and blogger Jane Manchun Wong shared screenshots in a tweet of […]