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Tag: Facebook


Marketing Channels, Web Advertising

3 New Google App Campaigns Features Coming in July

June 13, 2019

Via: Target Marketing

Google is reinventing its Universal App Campaigns (now called Google App Campaigns) with three new features coming this July: Value Bidding: Facebook advertisers have been able to use value bidding, AKA “target return on ad spend” for a while. Google […]


Big Data, Platforms & Software

Facebook Watch Is Rolling Out New Features, Monetization Options and Shows

June 12, 2019

Via: Adweek

Are people really watching Facebook Watch? Yes, according to the social network, which said Wednesday that 720 million people per month spend at least one minute on its video destination, and 140 million people do so daily, with those daily […]


Big Data, Platforms & Software

Despite Algorithm Disruptions, Publishers Still Prioritize Facebook for Paid Social Campaigns

June 5, 2019

Via: Adweek

Even as Facebook algorithm changes continue to disrupt how publishers’ content is prioritized in news feeds, traditional and digital news outlets are still turning to the platform over its other social media rivals for their own paid social campaigns, according […]


News

6 Ideas for Marketing to Millennial Parents

May 14, 2019

Via: Chief Marketer

Eighty-two percent of babies born in 2016 are the children of millennial parents. For marketers, this means if they’re talking to parents, they’re talking to millennials. It is important to consider that these moms and dads look—and behave—differently than parents […]


Big Data, Customer Data, Marketing Channels, Platforms & Software, Social Media Marketing

Getting ‘Facebook Sober’? What Marketers Should Know About Consumers’ Attitudes and Social Data

March 21, 2019

Via: Target Marketing

I thought I was pretty clever when someone told me they hadn’t been on Facebook in over a year and I said, “Wow, you’re one-year Facebook sober.” They laughed. The next day, another person said they’d been off for two […]


News

What If There Just Isn’t Enough Local News for Facebook to Help Share?

March 19, 2019

Via: Adweek

Facebook made local news a significant priority over the past year, but what are the next steps when local news to share is scarce or nonexistent? The social network began testing Today In, a separate destination for local news within […]


Marketing Channels, Web Advertising

4 Strategies for Effectively Advertising on Google, Facebook and Amazon

March 14, 2019

Via: Target Marketing

There’s now a more distinct line separating Google, Facebook, and Amazon.com advertising strategies based on what stage of the purchase cycle a customer belongs to. When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising […]


News

Facebook Will Roll Out Its Clear History Tool This Year

February 27, 2019

Via: Adweek

Facebook will debut its ‘Clear History’ tool, a GDPR-style privacy feature that will inhibit its ability to help advertisers target as accurately as they currently can. The Clear History feature, which Facebook first promised (partly) as a of the heat […]


Big Data, Customer Data, Marketing Channels, Social Media Marketing

Marketers Must Take Stock of Their Data-Driven Power Now

February 19, 2019

Via: Target Marketing

With the 2020 elections already underway, social media marketing is in the spotlight. Although I am not sure if the spotlight was ever really off of its data-driven science since the 2016 election. Although all of the major social networking […]


News, Social Media Marketing

Twitter Is Extending Its Political Ads Policy and Ads Transparency Center to the EU

February 19, 2019

Via: Adweek

Twitter is expanding the political campaigning policy and Ads Transparency Center it unveiled in the U.S. last August and last June, respectively, to European Union member states, India and Australia, mindful of key elections that are set for later this […]