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Tag: Facebook


Marketing Channels, Social Media Marketing

Facebook Is Making Some Changes to Its Branded Content Tag

October 18, 2018

Via: Adweek

Facebook announced three key updates Thursday related to branded content on its platform. The social network is updating the language on its branded content tag from “Paid” to “Paid Partnership.” The tags will continue to include “with (brand name),” and […]


Marketing Channels, Social Media Marketing

Facebook: Here’s How to Add a Feeling or Activity to a News Feed Post

October 16, 2018

Via: Adweek

Did you know that Facebook allows you to share your current feeling or activity in News Feed posts? For instance, if you’re currently watching a movie, you can add “Watching [movie name]” to your post as an activity. Or if […]


Marketing Channels, Social Media Marketing

5 Instagram Marketing Trends We Will See in 2019

October 15, 2018

Via: Adweek

Instagram is one of the most important and most powerful marketing channels of our time. It is great for content marketing and paid advertising and, at the same time, for communication and customer service. It has the capacity to drive […]


Marketing Channels, Social Media Marketing

Facebook Jobs Can Now Be Posted to Groups

October 3, 2018

Via: Adweek

Facebook is sprucing up its jobs tool for the holiday shopping season, adding the ability to share job listings in groups. The social network said in a blog post that more than 525,000 seasonal employees were hired in the U.S. […]


Big Data, Platforms&Software

Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

September 28, 2018

Via: Adweek

Is Facebook losing its luster? eMarketer seems to think so—at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are […]


Marketing Channels, Social Media Marketing

Facebook Ads Top Marketers’ Holiday Wish Lists

September 20, 2018

Via: Target Marketing

Complain all you want, marketers. But despite your gripes about Facebook ads’ metrics, oversight and more, you keep coming back to the platform’s marketing options — especially for Holiday 2018. So says research announced on Tuesday by Reveal Mobile: “Over […]


News

Digital Marketing News: Facebook’s Ad & Metric Changes, Pinterest Tops 250M Users, Google’s URL Plans, & LinkedIn’s Dynamic Ads

September 14, 2018

Via: Online Marketing Blog

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. Americans are changing their relationship […]


Marketing Channels, Social Media Marketing

Facebook introduces new brand-safety measures, but advertisers say it doesn’t go far enough

September 10, 2018

Via: Digiday

Facebook is giving advertisers visibility into which publishers their ads might appear on as part of wider push for brand safety on the platform. According to an announcement being made Sept. 10, advertisers can now see where their ads might […]


News

Digital Marketing News: Facebook’s User Ratings & Groups Pixel, Google’s Ad Strength Tool, & Surprising Gen Z Survey Findings

August 31, 2018

Via: Online Marketing Blog

Facebook moves to rate users on trustworthiness: report Facebook has started assigning users a reputation score. Will the new user trustworthiness rating system, which has been refined over the past year, see eventual digital marketing uses? Machine learning reveals crazy […]


Marketing Channels, Social Media Marketing

In Instagram Ads, Video Is King at 66% of Impressions

August 30, 2018

Via: Target Marketing

Video dominates Instagram ads, comprising 66% of all ad impressions on the network. With marketers flocking to Instagram — 2 billion ad impressions in 2015 were eclipsed by the 44 billion served to-date — research showing the most used tactics […]