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Reach is higher on social apps but users prefer tablets for video

Although users still spend the most time on their smartphones using social media apps, it seems tablet devices are more popular for video apps. According to new findings from UKOM, the online measurement company, YouTube, Netflix, BBC iPlayer, TikTok and Prime were among the top 10 apps for total time spent in December 2022.

Larger apps continue to attract users

The latest data finds that apps with more than 10 million users added another 3 million over the December holiday period. The top six apps are dominated by Google and Facebook titles such as WhatsApp and YouTube.

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