Publishers and content creators are becoming more concerned about their future following the previews last week of Google Bard and Microsoft’s Bing AI with ChatGPT.
A search results page with long, detailed, and incredibly smart answers to your queries versus a search results page with short descriptions and links to longer answers are two very different search result pages. The former will likely drive fewer clicks from search to your content than the latter, resulting in less traffic, fewer impressions, and less ROI on your content.
