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Facebook: A content marketing guide

How Facebook can contribute to your brand’s overarching content marketing strategy

As part of an overarching content marketing strategy, publishing on Facebook can help grow your reach and build brand awareness. It can even drive more traffic to your website and generate leads.

Because of the sheer reach of Facebook, the opportunities for connecting with your audience are far and wide.

By establishing a brand presence there, you may be able to tap into segments of your audience that don’t exist anywhere else online.

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