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How To Increase Your Brand’s Facebook Visibility

November 30, 2023

Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were:

  1. Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page.
  2. Edge Weight: Different interactions (comments, likes, shares) were weighted differently.
  3. Time Decay: The older the post, the less likely it would appear in the News Feed.

While EdgeRank was the initial algorithm used by Facebook to determine what content was displayed—and how high—in users’ News Feeds, the platform’s method for sorting and displaying content has evolved significantly over the years.

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