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How to retain clients in PPC

November 30, 2023

Via: Search Engine Land

Category:

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency.

When I started out in PPC in 2012, I spent much of my time making manual bid changes. The work of a PPC agency was skewed more toward execution than strategy. Today, businesses seek different support: strategic guidance, proactive recommendations and cutting-edge tool/technology integration and targeting.

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