Competitive analysis is a critical, regular initiative for PPC managers. You need to monitor which offers other brands are promoting, which keywords they’re focusing on and where their ads overlap with your ads in search results.
Auction Insights in Google Ads and Microsoft Advertising offers a ready-made solution for viewing key data about competitor ads where they’re bidding against the same queries as you.
This article covers how to look at this report in the ad platforms and practical ways to use it for your ad management and reporting.
