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Meta aims to increase transparency in ad targeting for Facebook and Instagram users

February 14, 2023

Via: Search Engine Land

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Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and off our platforms informs the machine learning models. It will also include new examples and illustrations to explain how these models connect various topics to show relevant ads.

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