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Meta Adds New Lead Generation Tools on Facebook

May 18, 2023

Via: Social Media Today

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Meta’s looking to help brands make more direct contact with consumers via Facebook, with a range of lead generation form updates that will make it easier for users to connect with businesses via simplified, automated info sharing tools and processes.

First off, Meta’s adding a new way to utilize discount codes in-stream, with a new process that will automatically apply an advertised code in the checkout flow.

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