Tag: Facebook

Marketing Channels, Social Media Marketing

Facebook Reveals Several Updates to Instant Articles

January 3, 2020

Via: Adweek

The emergence of Facebook’s stand-alone News tab in October appeared to signal that the end was near for its Instant Articles fast-loading rich media stories from publishers, but appearances can be deceiving. Product manager Jaynth Thiagarajan detailed several updates to […]

Big Data, Marketing Channels, Platforms & Software, Social Media Marketing

Instagram Adds Several Features for Business Accounts

January 2, 2020

Via: Adweek

Instagram released a host of new and updated features for businesses as 2019 came to a close. The Facebook-owned photo- and video-sharing network said in a blog post that its new growth insights enable administrators of business accounts to easily […]


The Digital Media Industry Is on Track for a Jolt to the System

December 30, 2019

Via: Adweek

The rise of digital that began in the 2000s—which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer […]

Marketing Channels, Social Media Marketing

Instagram Creators Begin Testing Facebook’s Brand Collabs Manager

December 18, 2019

Via: Adweek

Instagram began testing parent company Facebook’s Brand Collabs Manager branded content partnerships tool with roughly 40 creators in the U.S., partially as a response to reaction to its test of hiding like counts. Facebook introduced Brand Collabs Manager in June […]

Marketing Channels, News, Web Advertising

Amazon Advertising, Explained

December 17, 2019

Via: Adweek

When 2019 wraps, Amazon’s advertising business is projected to be more than 50% bigger than it was a year ago—when advertisers spent nearly $5 billion—as it continues to challenge its much bigger rivals, Google and Facebook. Meanwhile, the agencies that […]

Big Data, Platforms & Software

Report: Facebook and Messenger Were the Most Downloaded Apps of the Decade

December 16, 2019

Via: Adweek

Mobile data and analytics company App Annie took a look at the biggest applications of 2019, as well as the biggest apps of the decade. Looking at worldwide iOS and Android downloads combined, App Annie found that Facebook Messenger was […]


Why Tech Platforms Have a Responsibility to Reel In Political Ads

December 13, 2019

Via: Adweek

It’s hard to recall a more fateful election in the U.K. since the one post-World War II. Yesterday’s election is one where the outcome will have far-reaching consequences outside the U.K. The future of the European Union is at stake, […]

Automation, Marketing Technologies, Other Technologies

Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

December 10, 2019

Via: Adweek

Facebook wants its advertisers to lean into the augmented reality craze. Following the rollout of a suite of interactive ads this past September, the social giant announced today the addition of its augmented reality engine, Spark AR, to its ad […]

Marketing Channels, Social Media Marketing

Facebook Adds More Reporting Options in Time for the Holiday Shopping Season

December 6, 2019

Via: Adweek

Facebook released three updates to its reporting features to help businesses get a better handle on how their campaigns are performing during the holiday shopping season. The social network’s new cross-account reporting option will enable brands to see metrics including […]

Marketing Channels, Social Media Marketing

A Question for Marketers: Is It Social or Is It Media?

December 4, 2019

Via: Target Marketing

Facebook has 2.45 billion monthly users. Given that reach, it’s hard to classify Facebook as anything other than a mass media outlet. Compare Facebook’s reach to some of the most-viewed television broadcasts: 600-650 million people worldwide watched the Apollo 11 […]