Marketing Channels, Social Media Marketing
May 30, 2023
Via: MediaPostB2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and Ascend2. Of the companies polled, 70% […]
May 11, 2023
Via: Marketing DiveThe following is a guest piece by Brady Brim-Deforest, co-founder of Media.Monks. Opinions are the author’s own. Over the last decade, digital transformation has been joined by the common trope, “Every company is a tech company.” But now, a new […]
Big Data, Platforms & Software
May 5, 2023
Via: MediaPostThere is a not-so-quiet revolution going on in marketing: 73% of companies use generative AI tools to create text, images, videos or other marketing content, according to The State of GenAI Chatbots in Marketing, a study by Botco.ai. Email ranks […]
April 28, 2023
Via: CMIAI’s pending disruption of the worlds of content and marketing continues to make headlines. But this week, some ethics-focused news and an intriguing survey of marketers on the subject grabbed our attention. The PR Council issued guidelines on the ethical […]
Marketing Technologies, Other Technologies
April 21, 2023
Via: MediaPostMarketers (and reporters) are being deluged with announcements about new AI-driven tools. But there has been scant information on how they work. Sprout Social has attempted to answer that question, at least for social media marketers, in a study it […]
Email Marketing, Marketing Channels
April 19, 2023
Via: Search Engine LandAs excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s […]
Marketing Technologies, Other Technologies
April 19, 2023
Via: Small Business TrendsSmall businesses and nonprofits can now use GPT technology to create engaging marketing content created in seconds. Constant Contact’s new AI Content Generator leverages artificial intelligence to automate the copy drafting process for marketing campaigns. It’s the first multichannel AI […]
Content & SEO, Marketing Channels
April 14, 2023
Via: Convince and ConvertAs technology is quickly disrupting the business and marketing worlds, it’s important to continuously evolve your content marketing strategy to keep up with the quickly changing world. What is 2023 going to look like for content marketers? Is there any […]
Marketing Technologies, Other Technologies
April 13, 2023
Via: EntrepreneurIn a world where the competition is fierce and the pace of change is relentless, startups are under pressure to find ways to stay ahead of the curve. As a startup, you need to be agile, creative and innovative to […]
Marketing Technologies, Other Technologies
April 6, 2023
Via: Convince and ConvertArtificial intelligence is all around us and has been for quite some time. Virtual assistants, like Siri and Alexa, have been a mainstay in billions of people’s personal lives, but it’s only been recently that new AI technology can completely […]
Marketing Channels, Web Advertising
March 31, 2023
Via: Search Engine LandGoogle’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with the advent of AI-powered functionality, so will pay-per-click (PPC) advertising. It’s unlikely Google will sit idly by […]
Automation, Marketing Channels, Marketing Technologies, Social Media Marketing
March 29, 2023
Via: Search Engine JournalDoes social media management sometimes feel like 15 jobs rolled into one? We know, the business of social media involves a lot of plate-spinning. There’s strategy development, content creation, data analysis, copywriting, customer service, community engagement, client communications, trend forecasting, […]
Automation, Marketing Technologies
March 28, 2023
Via: Search Engine LandIt’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance […]
Automation, Marketing Technologies
March 28, 2023
Via: AdExchangerStereotypes and racial tropes often make their way into ad creative regardless of intent. Around five years ago, Thyme Hill, SVP and CMO of sausage and sides manufacturer Bob Evans Farms, met with an agency that was presenting the talent […]
Marketing Technologies, Other Technologies
March 16, 2023
Via: Martech ZoneWith the rise of ChatGPT and other AI writing tools, we won’t need writers or marketers. That’s what some people are saying, and they’re dead wrong. AI writing has made waves in the content marketing world. It holds a lot […]
Marketing Technologies, Other Technologies
March 8, 2023
Via: AdExchangerWhat’s the last ad you remember? Most people would be hard-pressed to answer that question. Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes some ads stickier than others. […]
Content & SEO, Marketing Channels
March 7, 2023
Via: Search Engine LandBuilding authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you […]
Big Data, Content & SEO, Marketing Channels, Platforms & Software
February 23, 2023
Via: Search Engine LandEveryone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its […]
Big Data, Platforms & Software
February 15, 2023
Via: Martech ZoneAs a marketer, you know how important it is to be able to write content that resonates with your audience. With the help of AI writers, you can now create content that is both engaging and informative. You may have […]
Content & SEO, Marketing Channels
February 7, 2023
Via: Search Engine LandArtificial intelligence has taken over the SEO industry in recent months. With the emergence of AI-driven tools like ChatGPT, which can understand and perform all kinds of (SEO) tasks, an ever-lasting question is once again finding its way into lots […]