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Why a shifting marketing landscape requires a people-first mindset

May 11, 2023


The following is a guest piece by Brady Brim-Deforest, co-founder of Media.Monks. Opinions are the author’s own.

Over the last decade, digital transformation has been joined by the common trope, “Every company is a tech company.” But now, a new business imperative has emerged as companies feel the pressure to become experts in artificial intelligence (AI), driven by the recursively self-improving technologies behind generative AI and headcount pressures invoked by a dreary economic outlook.

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