What’s the last ad you remember?
Most people would be hard-pressed to answer that question.
Genero, a creative and content production platform, is working with creative testing startup Memorable AI to figure out what makes some ads stickier than others.
The duo has partnered on pitches to prospective clients, including L’Oréal, using AI to refine storyboards and concepts.
Memorable AI brings scale and speed to the creative process, said Matt Perry, SVP and managing director at Genero.
