Building authority has a compounding effect on how brands perform in organic search. And the acceleration of AI in search is only increasing the importance of developing authority, trust and credibility as a signal on the topics or areas you are known for or known to be helpful for.
That’s according to new research from enterprise SEO platform BrightEdge.
Why we care. Economic uncertainty has kept marketing budgets flat (or even reduced) and put greater focus on SEO this year. But that also means SEOs are being asked to drive more revenue and conversions without a greater investment in SEO.
