Category: Mobile Marketing

November 19, 2021

Nearly all consumers (97%) are now using their mobile devices more often to shop online compared to a year ago. That’s according to new research from Rightpoint based on a survey of over 830 US adults. Convenience was the main […]

November 18, 2021

Two billion monthly active users. Exceptionally high open rates within minutes of messages being sent. Algorithm free allowing full audience access. WhatsApp marketing sounds like a dream, doesn’t it? Yet many brands were burned by the challenging realities of marketing […]

November 11, 2021

The app ecosystem has seen rapid changes over the last few years following lockdowns and changes to iOS privacy settings. That means developers may have had to adapt new means to engage their users or promote their apps. New research […]

November 4, 2021

Instagram is making shopping even more interactive this holiday season . The company added Live Shopping events that allow users to view exclusive offers in-app presented by celebrities and featuring emerging brands. Users just need to click on Holiday Picks […]

November 3, 2021

Text message marketing, also known as SMS marketing, continues to be a proven powerful tool that enables businesses to immediately and effectively connect with customers. For example, Square found in its Omnichannel Commerce Report that marketing members that open a […]

October 21, 2021

Is driving local traffic your number one goal? How about getting a 97% open rate and transforming your relationship with customers for the better? On October 13, I moderated a sponsored Search Engine Journal webinar presented by Thomas Clawson, Partner […]

October 18, 2021

The majority of advertisers (93%) noted a rise in video game ad spend over the last 12 months, according to research from Admix, the in-game ad platform. With gamers spending approximately $176 billion on games in 2021 alone, the channel […]

October 15, 2021

Google announced that mobile users will now have continuous scroll in search results. This means that instead of coming upon a “See More” button after about ten results, searchers will be able to continue scrolling through approximately four pages of […]

October 6, 2021

Millennials are far more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today. Over half of millennials said they shoppe more on mobile than in the previous year and 80% said […]

September 30, 2021

We’ve long heard the importance of creating a mobile-friendly website for enhancing your user’s experience and improving your SEO efforts. Even so, we often think of mobile-friendliness in terms of ensuring your webpages appropriately resize when viewed on a mobile […]

September 21, 2021

The majority (75%) of mobile gamers prefer to listen to audio ads while playing on their smartphones. That’s according to a new study from AudioMob, the audio mobile ad specialist, based on a survey of 2,200 respondents. The study showed […]

September 16, 2021

Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels. If you have a marketing […]

September 8, 2021

Mobile adverts that match the content they are put into drove a 23% lift in activation according to new research from Integral Ad Science. The Context Effect study found that such ads (also referred to as endemically matched) drove a […]

August 31, 2021

In light of Apple’s App Tracking Transparency framework updates, the price of cost-per-acquisition (CPA) advertising in e-commerce marketing rose a whopping 200% for tracked users and by 155% for non-tracked users, which shows that mobile marketers will need to turn […]

August 24, 2021

Looking to build an effective SMS marketing campaign for your local business? Did you know that text is the only marketing channel with a 98% open rate? On August 19, I moderated a sponsored Search Engine Journal webinar presented by […]

August 23, 2021

Medical and finances category apps surged 53% and 36% in usage in Q2 2021 according to the latest figures by SensorTower. US smartphone users were interacting with around 46 apps each month during the first half of 2021, which is […]

August 17, 2021

In-game advertising can generate an uplift of 12 percentage points in purchase intent among players, according to new research by TalkTalk. The mobile brand commissioned Lumen Research to find out who its ads are being seen in-game. 48% of study […]

August 12, 2021

The latest update from Instagram sees the company building out its e-commerce capabilities as it looks to become a stronger contender in the space. Instagram initially rolled out Shop last July in order to provide businesses a centralized selling platform, […]

August 5, 2021

The explosion of technology in the 21st century ushered in an era where the mobile phone handles multiple tasks and holds countless information, images, and documents. This great revolution led to a massive shift from desktop dependence to mobile use […]

August 5, 2021

Instagram added two new products to help small businesses use its platform and drive sales through the app by reaching new audiences. The new Instagram hub features organic and paid posts from similar businesses to boost their creativity on the […]