image credit: Pexels

Millennials more likely to shop on mobile and engage with rewarded ads

Millennials are far more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today.

Over half of millennials said they shoppe more on mobile than in the previous year and 80% said they made mobile purchases often while 73% shopped on mobile one to four times a week.

A whopping 62% also shopped more during the winter holidays and 47% are planning to spend more on Black Friday in 2021 than last year.

Read More on Business of Apps