Too few businesses are taking advantage of the untapped possibilities of integrating beacon technology into their apps to increase personalization and the chances of closing a sale ten-fold using proximity marketing vs traditional marketing channels.
If you have a marketing or retail-oriented business, you should consider how app beacon technology can benefit your business.
Mall stores, restaurants, hotels, and airports are some of the businesses that can use beacons to increase impulse purchases, visits, and revisits by marketing directly to potential customers in close proximity via their apps.
