The majority of advertisers (93%) noted a rise in video game ad spend over the last 12 months, according to research from Admix, the in-game ad platform.
With gamers spending approximately $176 billion on games in 2021 alone, the channel is set for some exciting opportunities.
81% of media buyers are planning to increase or keep their in-game ad spend over the coming 12 months the same. Some 93% want to run in-gam ads by 2025.
