We’ve long heard the importance of creating a mobile-friendly website for enhancing your user’s experience and improving your SEO efforts. Even so, we often think of mobile-friendliness in terms of ensuring your webpages appropriately resize when viewed on a mobile device.
Being mobile-friendly extends beyond just responsiveness across every device. It also applies to creating mobile-friendly content.
To provide an ideal experience for your customers, marketers should approach mobile-friendliness as a comprehensive endeavor – one in which the focus is on the overall experience your customers will have when visiting your website.